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YOUR STORE'S NEW FAVOURITE TEAMMATE

A little more human.
Always here.

Turn “just looking” into “that's the one.”
Thoughtful AI shopping help, with your team just a conversation away.

Made for Shopify Set up in your store You're in control
form & fieldEVERYDAY, CONSIDERED.Shop Our story
MADE FOR YOUR EVERYDAY

Less to carry.
More to love.

The Everyday ToteOne bag. All your plans.
£48
Designed to go with you.
Illustrative store & product
Your shopping companionAI assistant
···

A LITTLE HELP GOES A LONG WAY

A bag for work and the weekend. Any ideas?

The Everyday Tote is a lovely fit. Room for your laptop, with a little extra space for the weekend.

YOUR EVERYDAY, SORTEDThe Everyday TotePadded laptop sleeve · 3 colours£48.00
Try the suggested reply above

Powered by Always Awake

Recommended with a reasonProducts matched to the shopper's needs

An interactive product tour. Sample conversation, product and price shown for illustration.

GREAT SERVICE DOESN'T
CLOCK OFF.

Knows your products.
Understands your shoppers.

Helps around the clock.
Makes room for your team.

Feels like your brand.
Works inside Shopify.

SMALL CONVERSATIONS. BIG POSSIBILITIES.

Good help changes
the whole experience.

From the first “hello” to the confident next step, make shopping feel a little easier.

A recommendation
with a reason.

Find out what matters. Narrow down the options. Help shoppers choose with product details, availability and prices grounded in your Shopify store.

See it in conversation
A LITTLE CLARITY

“Something for everyday,
under £50.”

✓ Everyday use✓ Within budget✓ Available to buy
LESS SEARCHINGMore “that's the one.”

Already knows
the shop.

Your catalogue, pages and policies, plus the specialist knowledge only your team can share.

ProductsDeliveryReturnsBrand voicePrivate documentsYour guidance
Grounded in your store

At home
in your brand.

Choose the colours, words and little details that make it unmistakably yours.

Hello, good to see you.Find your next favourite.Let's find the right fit.

Better with
your judgement.

Test privately, review answers and add corrections. Your knowledge makes every next conversation more useful.

YOUR KNOWLEDGE, PUT TO WORK
Review an answer
Add a clear correction
Guide the next conversation
TECHNOLOGY WITH A HUMAN SIDE

Sometimes,
it takes you.

When a shopper wants a person, bring your team into the same conversation. The context comes with them. The AI steps back. You pick up where it left off.

  • 01
    They ask. You get a nudge.

    Human requests land in your live inbox and, when enabled, on your connected device.

  • 02
    Join with the whole picture.

    Read the conversation, see cart activity and reply directly. No starting from scratch.

  • 03
    Leave it in good hands.

    Resolve the conversation or let the AI take over again when your work is done.

Your inbox
Illustrative preview
Needs you 1With the teamAI
J
A shopper needs a hand

“Can I check something with your team?”

Now
THE CONVERSATION COMES WITH THEM

Looking for an everyday bag. Has seen the Everyday Tote and asked about a special request.

SM
Sam · Your team

Hi there. I've caught up on your chat. Happy to help with that.

A personal reply makes all the difference.
A shopper would like a hand.Always Awake · Device notification
now
LESS GUESSWORK. MORE CLARITY.

A closer connection
to your store.

Know what shoppers are asking, when they need you and where a conversation leads.

In the loop.
On your terms.

Choose alerts for human requests and assisted cart activity. Connect your device and hear about the moments that need your attention.

OPT-IN DEVICE NOTIFICATIONS

The signal
behind the chat.

See conversation trends, team workload and cart activity in a clear overview. Assisted carts are labelled as carts, never passed off as confirmed sales.

REAL ACTIVITY. HONEST MEASUREMENT.

Your rules.
Your comfort zone.

Control the voice, guardrails and storefront experience. Test new answers before you publish. Keep discounts inside the limits you set.

MERCHANT CONTROL, BUILT IN
ROOM TO GROW

A good fit for
your next chapter.

Simple monthly plans, billed through Shopify.
One shopper journey is one conversation, with follow-up messages included.

A GREAT PLACE TO START

Launch

A thoughtful welcome for every shopper.

$99USD / month
100 conversations / monthChoose Launch
  • Store-trained AI assistant
  • Product recommendations & cart actions
  • Human handover & live inbox
  • Device alerts & activity feed
  • Appearance studio & knowledge tools
Includes a discreet Always Awake footer.
MORE ROOM TO GROW

Growth

More conversations. More ways to help.

$199USD / month
500 conversations / monthChoose Growth
  • Everything in Launch
  • Remove Always Awake branding
  • Proactive shopping journeys
  • Controlled offers with Sales Closer
  • Consented Klaviyo lead capture
BUILT FOR YOUR NEXT STEP

Scale

A closer look at what moves your store.

$399USD / month
1,500 conversations / monthChoose Scale
  • Everything in Growth
  • Multiple selling playbooks
  • Profit-aware measurement
  • Advanced journey controls
  • Priority onboarding review
BUILT FOR YOUR NEXT STEP

Enterprise

Connected to the way your business works.

$999USD / month
10,000 conversations / monthChoose Enterprise
  • Everything in Scale
  • Enterprise command centre
  • Store-scoped Operations API
  • Remote knowledge configuration
  • Private developer support line

Still building your store? Development stores get 50 test conversations with all currently released features.

Try it in your dev store
A FEW HELPFUL ANSWERS

Curious?
We like that.

Visit the help centre
How does it learn my store?+

Always Awake reads your published Shopify products, availability, pages and policies. You can add private guidance, brand rules and specialist documents in Knowledge, then try real questions in the private Test Lab.

Can a real person take over?+

Yes. Shoppers can ask for your team inside the chat. The request appears in your inbox, where you can join, read the conversation and reply. AI replies pause while the conversation is with your team. You can resolve it or return it to the assistant.

Will I know when someone needs help?+

Human requests and cart activity appear in Activity & alerts. Connect your device and allow notifications to receive pings even when the app tab is closed. Browser and device settings affect delivery. Each store owner controls their alert preferences.

Can I make it look like my brand?+

Yes. Appearance gives you control over the name, colours, logo, launcher, welcome message, layout and more. Growth and higher plans can also remove the Always Awake footer.

Does it change my products or invent discounts?+

No. The assistant reads store information. It does not rewrite product listings or theme code. Sales Closer, available on Growth and above, can offer only merchant-approved incentives within your configured rules.

What if the AI doesn't know the answer?+

It is designed to ask for clarity or hand over instead of inventing an answer. AI can still make mistakes, so you can test privately, set guardrails and improve answers with the quality review tools.

How does billing work?+

You approve and manage your monthly subscription through Shopify. A shopper journey counts as one conversation; follow-up messages in that journey don't use another conversation. Launch includes 100 per month, Growth 500, Scale 1,500 and Enterprise 10,000.

A WARMER WELCOME STARTS HERE

Your store.
With a little more care.

Give your shoppers someone to turn to.
Give your team a little breathing room.

Get started with Always Awake Install on Shopify. Make it yours. Say hello.
WELCOME BACK

Your store is waiting.

Open Always Awake in your Shopify admin.

Securely signed in with Shopify.